An image of a very pregnant Donald Trump being caressed by Vladimir Putin has gone viral after it was projected on the side of building across Brooklyn and Manhattan.
The startling image – accompanied by the hashtag #lovethroughhate – caught the imagination of New Yorkers after it began appearing on Valentine’s Day.
The Valentine’s Day stunt was coordinated by the app Hater — a Tinder-style dating app that matches you with other users based on things you both hate.
The illustration of Trump and Putin appeared next to Hater’s upside-down-heart logo and a hashtag with the company’s tagline, “Love Through Hate.” As it turns out, nearly 80% of Hater’s more than 200,000 current users saying they “hate” Trump.
“There’s a lot of tension out there, regardless of which side you’re on,” Brendan Alper, Hater’s founder and CEO, told Business Insider in an emailed statement. “We’re just trying to make people laugh. Through humor, hate can turn into love.
New Yorkers loved the stunt, taking to Twitter to share photos of the ad and joke around about its content.